Finding an App Developer
By Nathan Mullings
Finding an App Developer
Having an idea for a web or mobile app is an exciting experience, but if you’re not technical, the next feeling might be dread. This is because the next questions are going to be “who is going to build this for me?” , “how much is it going to cost?”, “how long is this going to take?”. Let’s go through a few of the different options, when taking these questions into consideration.
Freelancers
One of the best options is finding freelancers. It’s likely that you’ll need to find 2 or 3, many freelancers will specialise in specific areas such as design, front-end, and backend development. Luckily there are many platforms out there now such as Upwork and Fiver, that makes finding freelancers extremely easy.
These platforms also drive the cost down as there are often many freelancers competing for the same jobs. This means that you can essentially dictate the price and wait for the best offer to come through from one or several freelancers. However, with a low price, can often bring low quality an reliability. These platforms don’t do a fantastic job of vetting, and you could end up spending more money on low quality work, that needs to be redone anyway.
If you’re lucky, and get an excellent and reliable freelancer, the result is you get to spend less, and get more. For everyone else working with multiple freelancers, who have never worked with each other before, could be an issue, and stretch the app build time much further to the point you lose interest altogether.
Technical Cofounder
Another good option and often cited as the best option if you’re trying to start a startup, is finding a technical cofounder. Great if you have a large network of people that you can trust to either become your cofounder, or refer one to you.
If you do find a technical cofounder that you can trust, The price is going to be very negotiable. In many cases, when starting a startup with a cofounder though, neither of you are going to get paid, and instead, you share the equity of the newly created business. For you, the person with the app idea, this is great as you don’t have to spend any money. That equity, although not worth much now, could end up worth a million times what you would have paid a freelancer, if the app is a success.
How long is it going to take? The longest part of going the technical cofounder route is actually finding a technical cofounder. Technical people are in demand and so the idea needs to be something they can believe in and stick with in the long run. It could take months just to find a compatible personality too.
Instead of having to organize, budget, review, and pay a freelancers, you’re technical cofounder can get straight to building, collaborating to manifest that vision.
Agency
An agency is going to be the easiest to find and a very good option when considering reliability. If you don’t know where to start, they are likely going to guide you through every step of the process, with maternal-like service and reassuring experience.
However, the costs can be alarmingly variable. If going for an agency that works with corporates when designing and building apps, you’re going to get a corporate process, and with that a corporate price. For some reason there is little exception for non-corporates. The agency has to go through their regular, rigorous process, and with that comes costs. Your best course of action is finding an agency used to working with people at ideation stage, and understands that not everyone has the budget of a fortune 500 company. Do that, and you can likely find an agency, as cheap as a freelancer.
An agency can also be faster than finding a technical cofounder too, with their professional processes already mastered and specialised employees, managed by them rather than by you. Although it’s this management, along with having to make time for their many other clients, that may slow them down compared to a freelancer.
Who to choose?
Choose who is going to suit you best. Need a cheap and fast start, to have something to show? Go for freelancer. Need a long term collaborator/partner willing to start a startup and take equity? Go for a technical cofounder. Need a professional reliable job with minimal effort from yourself? Go for an Agency.
There are many other options beside these three, but the first question you should ask yourself is “What am I trying to achieve?”
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- Should You Start a Startup if the Idea Already Exists?
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the basics of search engine optimisation
By Nathan Mullings
The Basics of Search Engine Optimisation
Many people hear “Search Engine Optimisation” or “SEO” and immediately assume it’s a complicated subject that they’ll never understand. I’m here to say it’s actually quite simple. There are only a few things you need to do in order to cover the basics, and you’ll start seeing the results fairly quickly. I’ll break it down into 3 simple parts – Keywords, Backlinks, and Site Maintenance.
Keywords
Keywords are essentially the words or phrases on google that you want your website to rank high for. For example, If you’re a Hairdresser in South London, you probably want to rank highly when someone types into google “Hairdressers in South London”, so you choose that phrase as one of your keywords. Then you have to figure out how you’re going to get a better ranking for that keyword. The simplest answer is content.
If you want people to find your site, creating content is one of the most important ways to do it. It’s great posting this content on social media, and that may lead people to you services. Job done. However, if you want to rank highly for a keyword such “Hairdressers in South London”, you should be producing articles like “Find the Best Hairdressers in South London”. Then, within that article, you can mention that keyword/phrase multiple times, and logically Google will rank that article and your website higher for that keyword/phrase. Just remember to post it on your website and not just social media!
Backlinks
These are something people don’t often think about. It means the links that refer to your website, from other websites. If you list your site on another website with a link to your website, that is backlink. The more popular that the website is that has referring to your website is, the more that will increase the esteem of your website to the search engine. However, social media sites like Twitter and Facebook block search engines from passing on that referral to your website. The more backlinks you have the better you’re going to rank in general.
So how do you get more backlinks? Quite simple. List your website on sites that don’t block search engines from making the referral. Create content for other websites that link back to your site, such as guest posting on their blog. If all else fails ask websites in adjacent industries to recommend you, or even your own clients. There are numerous creative ways to do this.
Oh, by the way, some backlinks can be bad, if the site referring the link has been penalized in some way. In this case a backlink referred from them can be detrimental, so be careful!
Site Maintenance
The final main thing that is going to have a major impact on your ranking is the standard maintenance of your site. Search engines are crawling your entire website and if they find anything that makes it harder to crawl, or things that aren’t working as they should, or even repeating content, it’s going to hurt your site in the rankings.
Now you know this, you’ve got to make sure you have your bases covered when it comes to:
- Making sure all you links work
- Not having duplicate content on your site
- Descriptions for everything from pages to images are all up to date
- Making sure plugins and code is all up to date.
- Your website is optimised for browsers on mobile
- Your website pages are rendering at a high speed.
And many more things.
The Obvious
Of course, the more visits you get to your website, the better you will rank too. All that content you’re posting on social media, should also link back to your website. Good marketing remains the best way to do that.
It’s also goes without saying that you need to keep looking at your analytics. Keeping track of how you’re with Google Analytics, Google Search Console, and online SEO tracking is the best way to see whether what you’re doing is actually working.
Search Engine Optimisation is actually quite simple on the surface . Anyone can improve their ranking with a few small tweaks. However, for significant improvement, you need a simple but constant process of working the basics.
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- A tribe of toolmakers
A Tech Startup doesn't have to be a SCaleup
By Nathan Mullings
A Tech Startup Doesn’t have to be a Scaleup
In the last few years, the number of people trying to start a tech startup has increased dramatically. I am one of those people. However, the issue is the percentage of these people who feel the only way they can succeed is by raising money from investors, selling part (or a lot) of their company so they can use the money to grow fast and become a massive global company. The question is… Why?
When I ask founders why they are raising money, I usually get one of a few answers: “We need to hire a team and we can’t without initial capital” or “If we don’t grow quickly, we won’t be able to service this huge market and the opportunity will be missed” or “we won’t be able to cover our initial costs and we’ll die” or “ we want to help as many people with this problem as we can, and change the world with our impact”. I get other answers but these are the main ones. They are good answers, without context. With context, they don’t always work.
I think, if being truthful for some founders, the answer would be “we want to grow into a large company quickly so we can make lots of money sooner, rather than later, without the pain of growing the company with little resources”. Now this is also a fair answer. However, the trade of initial pain versus future pain. May not actually be the best trade for you, or the company.
Let’s take a look at the pain trade off.
The pain of not raising money –
- You have no money to hire employees to do the work that you can’t do
- You can stagnate and feel like you’re going nowhere, or moving slower than you should be.
- There’s less outside pressure and expertise from investors.
- Inability to pay for your own personal expenses
- Less likely to grow into a large company and make lots of money.
- Less likely to have the global impact you’re craving and only solve this problem for a smaller portion of the market.
- Less money to spend on sales and marketing, also contributing to moving slower.
- You’re not sure anyone cares as there is no backing from investors to give you that status boost.
The pain of raising money
- You now have all this money you’re not sure how to use, and the opportunity cost of every decision is huge
- You now have an obligation to grow your company uncomfortably quickly, which has a high chance of killing it.
- The objective is now to grow or die trying, and most startups die trying.
- You have far less control over the company you created
- More likely to lose touch with solving the initial, because you’re compelled to build you’re company over refining the product.
- The market needs to be big enough so you may end up solving a much smaller problem, but for lots of people, rather than a huge problem for a smaller number of people. You may end up having a smaller impact this way (depends on how you measure impact).
There are other pains. Maybe I’ll go through them in a separate post. Here though, I want to go through possible solutions for the pains of not raising.
If you need to hire employees do the work that you can’t, you’ll just have to learn to do it yourself. If that’s too hard, you’ll need to bring them onboard as a cofounder, for equity. If that’s too hard you should start with something simpler. Rinse and repeat this until you have a solution, and if it’s still too hard…. Maybe you’re not the best person to start this company.
You will likely stagnate. But there are other ways to move fast without raising money. There are cheap ways to move fast such as automating certain processes, however the best way to move fast is to make decisions quickly, based on key performance indicators, and adjusting as soon as you know something isn’t working. It’s much harder to admit false assumptions if you’ve raised money under that premise.
Without investors or a board, another way to get outside pressure is to surround yourself with people who will hold you accountable for the success of the company, that could be mentors, friends, co-founders, family, founders of other companies etc.
On global impact, many founders aren’t working on something that is going to have global impact. On money, you can still make very good money, and in a much more stable and long term way, without outside investment.
No money for sales and marketing? An opportunity to create a product or service so good that your customers or users want to do your sales and marketing for you. OK fine, easier said than done. There are other techniques to make yourself seem bigger than you are such as automating processes again, creating partnerships, being really good at content marketing, and being smart about creating awareness.
People will feel a lot better about themselves if they raised money. Its a form of validation to have investors believe in you and your idea. People who raise money should be proud about that. However, the best validation, is people using your product.
These are the things I’d like to see more founders thinking about, rather than thinking they need to get outside investment by default. Raising money is time consuming in itself and brings its own problems, which some founders may be less equipped to deal with.
It’s almost always far more impressive to see founders doing great things with fewer resources, which will naturally lead to a more sustainable company. Founders quickly forget their greatest strength is usually that they are a small, agile team, passionate about solving the same problem.
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Should you start a startup if the idea already exists
By Nathan Mullings
The short answer: absolutely. When starting a startup, often founders are scared that their idea will be stolen, or disheartened when they do research, and find out there is another startup already doing the same thing. In most cases, this is the wrong way to think about things. Here’s a few reasons why it’s actually a positive that other companies are doing the same thing.
It’s a weird kind of validation
What’s one way to know if an idea is worth exploring before talking to potential customers? When you see that other people have started working on the same thing. It helps if the other people are recognisably smart. It’s even better if these companies have already raised money and started on-boarding customers. All of these points put together will tell you three things –
- Smart people think this is an idea worth working on
- Investors think this is an idea that is going to be big and return lots of money
- Customers think this is an idea worth paying someone else to do for them.
All of these points are going to make the next stages of research and marketing a lot easier for you.
The market is being educated for you
I was speaking to a very experienced sales person working in a tech startup, and the issue of competition came up. He said “There is another company offering the same software solution that we are offering, but their product is not as good as ours. The good thing is they have been reaching out to our potential customers, so by the time we talk to them, they already know what we do and their interest is peaked. Even then, if they have already signed up with the other company, they now know what they need and what that looks like. We’re here to provide just that.”
This sales person recognised that even though there may be other products trying to snatch up the same customers you’re going for, they’re still representing the same market as you, and so you no longer have to educate the customer on the what you do and why you can help, but you can skip directly to why you’re better. The customer no longer needs to be convinced about this new product, but rather, which product to go with.
You can see what the competition is doing
If there are already other companies in the market, you now have a great opportunity to find out what they’re doing right and what they’re doing wrong, then choose the best parts to implement into your own products. If you were the first company on the market, you’d have to find out the hard way by making mistakes and losing customers. Now, this early iterating has been done for you.
Finding a niche and moving faster.
It’s rare that trying to serve the entire market works. If the idea doesn’t exist yet, you’re not sure who within the market you should target first. Smaller companies, larger companies certain sectors, certain industries… If there are other players on the market, you have an opportunity to target the underserved, and move much faster because you know exactly who you’re target market is.
A Unique perspective/insight
One of, if not the best reasons to start a startup because you have an insight that no one else has, and therefore you are the best person to execute on the idea. If this is true, it doesn’t matter whether the idea already exists, because they aren’t addressing the problem in the same way you are. There could be a million other companies with the same idea. If you know something significant that they don’t, that should be enough of an advantage.
Simply put, can you provide a better offering than what’s currently out there? If the answer is yes then by all means, you should start the company.
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- Doing Things Differently
- Using Tech to Build Internal Tools
- What came first, the Product or the Company?
- A tribe of toolmakers
The Unjust attack on Tech
By Nathan Mullings
The Unjust Attack on Tech
In the past few years, and especially since the fiasco with Trump, Facebook, and Cambridge Analytica, tech has been getting bad rep. It’s now popular opinion to say “tech is bad for us”, or “tech does way more good than bad”. There is a clear resentment towards tech, tech- hubs such as silicon valley, and the founders/software engineers who are creating these new technologies, every day. I understand. I don’t agree.
First of all, I do agree that social media is having very negative effects on the younger generations in terms of how they view others and how they view themselves. From people on Facebook seeing other friends on Facebook exaggerating about their lives, then feeling bad about their own lives. From Instagram models taking pictures with harmful products for small amounts of money. From Twitter wars where there can be no debate with death threats sprinkled on top. I agree. Although a powerful tool for connecting people, and communication platform to start revolutions. Social media is not a sane place to live for too long.
Again, I agree, where products are studying the psychology of their users and humans in general in order to manipulate them into spending longer on their app. In certain cases, some tech products are just trying to make their product better for their users. In other cases, tech products are trying intentionally trying to manipulate their users into using their product more, by studying human behaviour, using our own psychology against us. I agree. It’s fair. It’s also bad for us.
However, what many people outside of tech seem to forget, is that tech is so much more than social media. They seem to forget about the promise of electric vehicles and what that will do to combat climate change. They seem to forget the amount of lives autonomous will save, once they’re available to the mass market. They seem to forget the significant increase in productivity we have achieved, simply by having a mobile phone. These things alone, in my opinion far outweigh the negatives mentioned previously.
It’s not even close. What we can achieve in the future should not be hampered by our current mistakes. We have far too much still to discover. Sure, AI is probably going to take your job one day, but your quality of life will be so improved by that point, it might just be worth it. Tech will still be causing problems, But we’ll be much better off for it.
Tech has always moved us forward, from cavemen, to now. “tech is bad for us”, actually, that opinion is much worse for us.
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Doing things differently
By Nathan Mullings
Doing Things Differently
I have an admiration for people, especially startup founders, who are able to think for themselves, and come to their own conclusions. I like to think of myself as someone capable of doing things differently. There are many superlatives I describe myself by also, but I will save that for another time. For now, I just want to briefly explore the essence of what thinking differently actually means.
After a temporary consideration of what makes an original doer, I’ve decided it boils down to 2 key things that dissimilates these people from everyone else. The first key thing is the ability to recognize the choices and options available to the person. Here’s the difference – a person who does not do things differently, will only see the common path as a choice. A startup founder who thinks the only way they are going to be successful is if they raise money from investors. They are not able to see any other way of being successful. A person who does things differently however, will see many more options available to them. What if instead of raising money from investors, I move back in with my parents and save money? What if instead of hiring I automate everything? What if I can make the money by building something users/customers actually want and then sell it to them?
The second thing, is actually having the audacity to follow through on the lesser known path. A person may be able to see the alternative choices, but then decide to do the same as everyone else. After all, it is the safe choice, and they won’t be judged nearly as harshly.
Taking an example from the top of the pile, the crème de la crème, the poster boy of doing things differently…
Mr Elon Musk.
First Elon recognized that he had the option to start a rocket company… Then, he had the courage to follow through with creating a rocket company! The fact that so far he seems to be pulling it off is almost irrelevant. I won’t go into all the other things he’s done/doing. I’ve read enough about him for a lifetime. What is interesting is how Elon generates these options for himself that are so different – By reasoning from first principles – Boiling things down to their fundamentals and building upwards. He realises there are other conclusions to be drawn from the same information.
Most tech startup founders are genuinely doing things differently. Generally speaking, the idea is new and innovative. However, what founders often don’t realise is, it’s not just the product that should different. How about innovating on the revenue model? How about exploring how employees are paid? How about changing the way meetings are carried out? There are many other ways to do things differently, in every aspect of the business, that gets overlooked because the choice isn’t even recognized in the first place.
I often say being rich, is not having lots of money. Being rich is having lots of choices. We feel rich when we have lots of money because of the choices it opens up. If we simply recognize the amount of choices already available to us, we can be rich right now. So start right now. Be rich.
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- A tribe of toolmakers
Using Tech to Build Internal Tools
by Nathan Mullings
USING TECH TO BUILDINTERNAL TOOLS
Tech has come a long way, especially in the past few decades. More and more companies are forming with increasingly innovative products, and grasping for their share of the market. After relentless nights, some of these companies succeed, and become mainstream products for the masses to use. Others fold and collapse into a graveyard of intellectual property, and non-scalable businesses.
Some other traditional companies wait on the side lines to see what the hot new product is. It could beanew communication tool like slack, or a task management app, such as Trello. Companies begin to use these tools and begin to wonder: How were ever able to manage without these tools? Thank god someone came along and built this for us. Now our working lives are much easier.
It doesn’t necessarily have to be this way. Companies, even if they are not tech companies, should not wait for that sexy new calendar extension before they increase their productivity by 10%. No. Just No. These companies should be taking their destiny into their own hands and start creating their own internal tools. Of course, if it already exists, there’s no need to reinvent the wheel. However, if the employees are doing the same thing every day/week/month, and using a bespoke tech tool could increase productivity by 15%… waiting for the answer to come onto the market, is clearly not the answer.
Yes, I know not everyone is a giant tech company with unlimited resources, fisting tech into places they don’t need to be. These tools don’t have to be super complex. Let’s come up with 2 ideas right now –
- Right… something that bothers me when I work is a lack of responsiveness from pretty much everyone. How about I get a software development agency to create a tool for me that cycles through all the contact details of that person, from several emails, to WhatsApp, to calling and leaving a message. Once I send a message to that person, depending on the urgency that I need a reply, I it automatically sends messages on other platforms after a certain periodof time. Sounds annoying, I agree. But still, useful.
- Another thing –this one may be genuinely ridiculous –an intuitive AI that scrapes relevant data from all of your tools, whether it be dropbox, slack, trello, email, files on your computer, based on the description you give it.
I was able to come up with these crazy ideas in ten minutes. Imagine what a company with tens, hundreds, or even thousands of employees could do if they spent more time thinking about using tech to improve their working lives.
Some companies may come back to me and say “Nathan, ain’t nobody got time for that”. I’d simply respond “maybe an internal tool can solve that”.
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What came first, the Product or the Company?
by Nathan Mullings
What came first, the Product or the Company?
I talk to people all the time about starting businesses. Sometimes these people are already running a fast growth tech startup that has already raised millions. Other times, these people just have an idea and are exploring how they’re going to start this business. After speaking to various people, reading articles about successful companies like Google and Facebook, and deducing my own opinion through information from many sources, I came to a non-all-encompassing conclusion: You always start with the product. Starting with the product the determines the nature of the business. In fact, it’s better to get as far as you can in the product alone, before worrying about the business.
Before I carry on, I use product as an envelope for products and services. I also use “company” and “business” interchangeably. Okay. Carrying on.
An Explanation
It’s called “tech company” for a reason, and not “company tech”. The tech comes first. In most cases, the tech needs to first be validated, before the company part comes into play. Validation can take many forms, but the best validation, is market validation. Validation from the target market using a core version of the product, and giving feedback. Once you have something that people want, then you have permission to create a company around it. Sure, there are nuance situations where this doesn’t apply, and I accept that. It’s usually quite straight forward though.
An Example
You can go directly to Google for their origin story https://www.google.com/about/our-story/. Larry page and Sergey Brin met in 1995. A year later they started working form their dorm rooms and built a search engine that used links to determine the importance of individual pages on the World Wide Web. They called that search engine Backrub. They renamed Backrub to Google. It wasn’t until 1998 however, that they took investment of $100,000 and officially became a company.
To be put simply, one of the most valuable companies in the world, spent 2 years just being a product, before it officially became a company.
An Issue
Nowadays, people get caught up in the idea of building a company, they forget the company is just there to facilitate building the best product possible. So caught up in the idea of being an entrepreneur, they start creating business plans and asking investors for money. All this before they even know whether they building something people want. So hell bent on having the title “Founder” on LinkedIn, they forget they should be working towards solving a real problem.
A Conclusion
The product comes first. If building the company is more compelling because of money and status, I get it. Though that means, solving the problem doesn’t mean as much as it would normally require, to build a great company.
Be like Google. Think product, first.
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A tribe of toolmakers
by Nathan Mullings
A TRIBE OF TOOLMAKERS
I believe it’s Richard Feynman that once said “What I cannot create, I do not understand”. He is right in a sense, but all quotes are prisoners of their own generalisation. Taking this quote to heart helps me to come to this realisation – Not everyone has to create, and not everyone has to understand.
Being tribal by instinct, we have to work together to achieve our goals. We have roles to fulfil. We do what we’re best at (or what no one else is better at). The hunter doesn’t normally take the role of the shaman. The Chief doesn’t usually assume the role of the scout. The hunter need not know how to create a bow and arrow, they just need to know how to use them.
Stay with me here a little longer. What if the tribe has no toolmaker, or they simply need more tools for their hunters? Well, they trade with another tribe, who either has the tools going spare, or a toolmaker with a free pair of hands. See where I’m going with this? Maybe not. The point is not everyone has to create, not everyone has to understand, we just need at least one person who can. If we need more, we can trade with the next tribe.
This is why Bitsmiths was created. A tribe of toolmakers. A tribe creators. A tribe of understanders (yes I know that’s not a word, but it fit the narrative). When other tribes are lacking, we are here to make that trade easier.
I’m not disagreeing with Mr Feynman here, by the way. I guess with all quotes, the beauty is in the nuance. The toolmakers certainly need to understand by creating. The hunters do not.
Let the hunters… hunt.
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